Advising

You're making hundreds of decisions every day with limited information. The difference between the right call and the wrong one often comes down to experienced perspective and situational judgment -- the kind that goes beyond what any LLM or LinkedIn post can surface.
That's what 12o2 brings.
Product Strategy & Go to Market We help you figure out which capabilities are worth commercializing, how to define licenses, pricing, and packaging, and how to design products that drive revenue and retention, not just demos that collapse when a user touches them.
User Research & Experience Design In defense tech, the gap between what requirements say operators need and what they actually need is where winning products and strategies emerge. We conduct unfiltered customer discovery and bring human centered design to bear -- because the discriminating capabilities that win are never in the requirements. They're in the gaps only deep experienced operator research can find.
Business Development We help you navigate the commercial and government landscape -- identifying the right customers, the right entry points, and the right partnerships to get your product to the missions that matter.
Organizational Development As you scale, the structures that got you here stop working. We help you build the right teams, maintain focus, and accelerate velocity without losing the culture that made you fast in the first place.
See how we turn capabilities into commercial products.

Angel Investing

Beyond advising, 12o2 invests in early stage companies turning bleeding edge AI and hardware capabilities into commercial space and defense products -- backing founders who value partners who have executed and shipped in this world, not just funded it.

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Adam Barton spent over a decade building product at some of the most demanding consumer and enterprise tech companies in Silicon Valley, developing deep expertise in AI/ML systems, user research, and design.

At Astra Space he led product and design across the full software stack -- including the launch automation systems that reduced mission control operators from forty to two while keeping humans meaningfully in the loop. At Slingshot Aerospace he served on the management committee and led product, design, and user research -- a player/coach who built the teams and directly led development of AI agents for space operations and tracking systems monitoring objects from LEO to cislunar space.

The promise of defense AI isn't capability -- it's giving every operator superhuman reach while keeping human judgment where it matters most. In a world where operators are expected to make faster decisions with more information than any human was designed to handle, that requires someone who understands the mission, the operator, and precisely where the human belongs in the loop.

He was part of the founding team at Google negotiating technology deals across cloud, data centers/ infrastructure and Android -- understanding that the best products and the best partnerships are built the same way. His work spans commercial and sensitive government programs. He's a graduate student at the Colorado School of Mines focusing on the intersection of space resources and national security.